• csmi61

Medical Conferences - Listening Carefully

Spring has been busy with medical conferences. As always, it's a wonderful opportunity to meet old and new Thinklabs stethoscope users. You listen to our stethoscopes, and we listen to you. It's our opportunity to learn. Big companies hire expert marketers to do "focus groups". The doctors tell the experts what they think, and the experts tell the big company marketing folks what they think, and the big company marketing folks tell the engineers what they think the expert thinks the doctor thinks, and the engineers design what they think the marketer thinks the expert thinks the doctor wants. We listen carefully. Then we think. It's just not that complicated.

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